Social media has become an important driver today in the success of businesses and their products and services. Word of mouth has always been a top way to increase exposure and sales, but with mediums like Twitter, Facebook and Pinterest people can reach much larger audiences than in the past. With that said, it is important to have a social media strategy in place in order to define your goals and evaluate its success. Below is a 5 step chart to help develop your company's strategy.
Step 1: Define your goal. Make it clear what it is you want to achieve with social media. This will help you in figure out your plan.
Step 2: Find Your Customers: Do a lot of research. Figure out where your customers are hanging out, what they're saying about you and your industry.
Step 3: Once you've found your customers, it's time to become a part of the conversation. Based on your experience and your research, determine the best platforms to use for your strategy.
Step 4: Put a plan into place: You've figured out what your objectives are, what you'd like to achieve, where your customers are most active and the best platforms to step into. You are ready now to create your plan.
Step 5: Evaluate: It's important to create a timeline for your strategy and evaluate it at the end to see where you are. Every month of 3-6 months you should look at your goals and see if the current plan is helping to reach them. If not, repeat steps 1-5 with a new approach.
