Sunday, February 24, 2013

What Your Customers Wish You Knew

We came across this article on Social Mouths the other day and just had to share it with all of you as I think it touches on very beneficial points all businesses need to know. We are obviously partial to number 7 (wink wink). Hope you find this as informative as we did!


Do You Know Your Customers? Here Are 10 Things THEY Want You To Know About Them 
  • How can you apply that kind of personalization in your communications with your customers?
  • How something like this can improve those relationships?
  • How can you integrate personalization into your social media strategy?

Do You Know Your Customers? Here Are 10 Things THEY Want You To Know About Them
How well do you know your customers? Do you know them as well as they know your business or brand?
In today’s business economy, sales don’t come as easy as they used to. We deal with a much more educated consumer that wants to become familiar with your product or services as well as your competitors before committing.
And sometimes one small thing you say or do, or don’t… can trigger a new sale or make a customer happy. Or the other way around, of course.
But if you don’t know your customers…
This Infographic by Help Scout (and research by my friend Gregory Ciotti) is not completely related to social media, even better, it reflects some of the things you need to know about your customers way before you jump on social media to start communicating.
If we fully understand these points, it will be much easier to implement a way of communicating with customers, focused on satisfaction. In social media and any other channels.
In other words the formula is: Business goals first, then social media to help you reach those goals
Example
My favorite is #2, Personalization. I remember my dad used to love this particular restaurant. The interesting part to me however, was how the feeling was mutual, the minute he walked in there, everybody from the host, to the waiters to the chef will say hi to him using his name with an automatic smile on their faces. I was impressed and I know for him those details were important.
Start by knowing your customers better
Do You Know Your Customers? Here Are 10 Things THEY Want You To Know About Them
Infographic courtesy of Help ScoutResearch by Gregory Ciotti

Sunday, February 17, 2013

Corporate Responsibility: What Is Your Business Doing?



From a business standpoint, giving back to the community is called Corporate Social Responsibility. Haven't heard of it? Corporate Social Responsibility (CSR) is a company's commitment to practice ethically while assisting in building the economy it thrives in. 

Young friends


Customers purchase products and services from companies they trust. This is why building relationships is so important in the success of a business. Companies that have a heavy impact within the community and give back to those who support them are more likely to gain trust and inhabit valuable returning customers. 

A survey by Landor AssociatesPenn Schoen Berland and Burson-Marsteller proved the important of CSR to customers when it found that even in today's struggling economy
75 percent of consumers believe social responsibility is important. Another 55 percent  said they would actually choose a product that supports a particular cause over other similar products that don't.

Wondering what you can do within your community to insure your trust in customers, place your business in a positive light and help strengthen your local economy?

  • Donate to a local charity 
  • Sponsor a local event
  • Find something you are passionate about and help create awareness
  • Encourage your employees to volunteer around the community.  Maybe at a food kitchen, animal shelter or children's youth programs.
There are so many things that can be done. The main idea is to just give back. Spend some time helping others and really make a difference.

Sunday, February 3, 2013

2012 Superbowl Commercials with Creative Storytelling

Superbowl Commercials of 2012 that were: Enduring, Emotional and Efficient

With the Superbowl just a few hours away, we thought we use our blog today to show a few of our favorite commercials of 2012's Superbowl. These commercials touched on all 3 of the E's in effective storytelling marketing. What were your favorites?