What Should You Be Posting on Social Media

With all that is available in the social media realm these days there are so many creative ways to create awareness for your business. It's important to remember not to flood your tweets and posts with constant sales messages. That is a big turn off for consumers. So just what should you be post on your social media sites? Here are some great ideas:

1. Give them a sneak peek of a product currently in development: Leave them wanting more! Let them know you're working hard to create something they're going to want to be on the lookout for.

2. Introduce them to your employees: Being able to relate to a business and its brand is important to consumers. It builds trust and loyalty. What better way to do that than to show them who is working hard behind the scenes.

3. Pictures: Whether you're a restaurant showing off your daily special, an amusement park bragging about your newest attraction or an auto dealer introducing your newest car to the lot, these are great ways to keep consumers up to date on happenings with your business.

4. Acknowledgements: If someone mentions you good or bad, it's important to let them know you hear them. Thank them for their support and their comments.

5. Everyday life: There's no better way for consumers to bond with a business than being able to see the people behind it are human themselves. You don't need to get too personal, but hey if you just ran your first half marathon, participated in a local event over the weekend or visited a new restaurant in town, don't be afraid to share it.

6. Current Promotions: Without flooding your social media sites with constant sales pitches, do let consumers know when you're running specific promotions so they can take advantage.

7. Relevant News: If you've found articles, blogs or any relevant news stories relating to your industry or your area, share it.

8. Answers to Frequently asked Questions: Inform consumers of your policies, business hours and any other information you think they should know. The easier it is to find the better.

9. Fun Facts: Engage fans with information they might not know about you, your business and your employees. Trivia, quizzes and fun facts are a great way to shed a positive light.

Social Media Made Easy

With so many social media sites out there it's hard to keep track of what you use each one for. Well, no need to wonder anymore. Evoke is happy to share a fun, easy guide created by Blog Tyrant. A simplified look into the social media mind:

Be sure to take a look at the rest of the blog for step by step tips!

Social Media Tools Your Should Be Using

When we think of social media what comes to mind? YouTube, Instagram, Facebook, Pinterest and Twitter of course. However; contrary to popular belief, there are other social media sites that your business can use. These sites can also help businesses promote their brand and spread the word to new and existing customers. What are they you might ask? We will tell you!

Four Square- With the recent release of a business app,

businesses can now keep track of what is going on right 

on their mobile phone. You can post updates, run specials, 

see check ins and more. It’s a great site to offer incentives 

and drive traffic.

Flickr- a great site for storytelling through pictures. You can use Flickr to show your products in interesting ways, share compelling photos or your history, location, culture etc.

Blogging- Blogging is a great way to use SEO to

drive traffic to your website. It’s also a great way

for you as a business owner to stay up to date with 

the current trends and technology within your industry. 

Some suggestions of domains would be squarespace, 

wordpress and blogger, just to name a few.

What types of social media do you love that have been successful for your business?

Social Media Tips for Business

With the popularity of social media on the rise, creating an effective social media campaign is on the fore front of many businesses minds. However; where to start and how to implement a successful campaign can be overwhelming for those who aren't familiar with it. Here are 4 social media tips all businesses should know.

• Keep Content Interesting:  A Facebook timeline or twitter feed is saturated with posts so you want to make sure that yours stands out. The use of  images, videos and links that are relevant to your brand and worth seeing can help get your customers attention. 
• It's Not Always About Sales: Saturating social media with promotions and sales posts will deter customers from returning to your social media pages. No one wants to be bombarded with constant sales pitches. Be sure to limit the amount of times per week these posts are made. 
• Behind the Scenes: The more consumers know about your business the better. Building trust and familiarity between your customer and your brand can create customer retention. Posting about your employees, daily activities and customer appreciation are just a few things you can do to show who you are and that you care.
• Ask for Customer Interaction: Asking customers to "Like" your post on Facebook or retweet on twitter are simple ways to expand your customer reach and keep your customers active. It could be as simple as "Like this if you have plans on this beautiful Sunday" to asking to retweet if they love the product they bought from you.