How to Make Social Media Fun

One of the reasons we use social media is because it's fun. I know, you're probably asking, if we're using social media for business, how can it be fun? Well, we're going to show you a few ways you can make social media fun!

1. Contests - Everyone loves prizes. Have your customers take creative pictures with your product and post on social media sites

2. Polls- Poll your customers on the next product idea or their favorite so far. Get creative

3. Recognition - Recognize a valued customer. Choose a customer of the month and they can receive a discount for their next purchase. This may incline others to shop more often so they can be next!

4. Show Your Best Side: Post being the scenes photos of your employees hard at work, customers (with permission) who visit that day and show your followers how down to earth you are. Remember, it's all about being relatable.

5. Be Witty: Do you blog? If not, maybe you should start! You can blog about anything industry and product related. If people enjoy your posts, even laugh a little, they are more than likely going to share with a friend.

Social media is a great way to create awareness for your business, but it doesn't always have to be business. Spruce it up a little and have some fun. Your customers will thank you!

Employees and Social Media

Each employer has different policies and recommendations when it comes to social media. Here at Evoke Creative Group we encourage the use of social media to our employees. It stands behind our belief that customers build a more trusting relationship when they can relate to the people behind the product. 

If you're a little bit apprehensive about employees and their free reign on social media, here are a few things you can speak with your employees about to ensure you're on the same page:

1. Expressing that their opinion is their own: If employees are posting and conversing about industry related topics, it's best that they make it very clear that what they are saying is their own opinions and does not reflect on the opinions of your business.

2. Personal sharing of co-worker/customer information: Sharing photos or any type of proprietary information without others permission or that goes against company privacy policy should not be shared via social media. Make sure employees are aware of your privacy policy.

3. Personal vs. Professional: It is an idea to have your employees have a separate professional account for conversing with consumers or discussing any business or industry related stuff. 

We'd love to hear your thoughts about employees and social media. Feel free to tell us on twitter @evokebuzz!

Social Media Made Easy

With so many social media sites out there it's hard to keep track of what you use each one for. Well, no need to wonder anymore. Evoke is happy to share a fun, easy guide created by Blog Tyrant. A simplified look into the social media mind:

Be sure to take a look at the rest of the blog for step by step tips!

Social Media Tools Your Should Be Using

When we think of social media what comes to mind? YouTube, Instagram, Facebook, Pinterest and Twitter of course. However; contrary to popular belief, there are other social media sites that your business can use. These sites can also help businesses promote their brand and spread the word to new and existing customers. What are they you might ask? We will tell you!

Four Square- With the recent release of a business app,

businesses can now keep track of what is going on right 

on their mobile phone. You can post updates, run specials, 

see check ins and more. It’s a great site to offer incentives 

and drive traffic.

Flickr- a great site for storytelling through pictures. You can use Flickr to show your products in interesting ways, share compelling photos or your history, location, culture etc.

Blogging- Blogging is a great way to use SEO to

drive traffic to your website. It’s also a great way

for you as a business owner to stay up to date with 

the current trends and technology within your industry. 

Some suggestions of domains would be squarespace, 

wordpress and blogger, just to name a few.

What types of social media do you love that have been successful for your business?