Who Should You Be Following On Twitter?

Do you ever wonder as a business the appropriate following etiquette for twitter?

Lets start with the reason you're on twitter. You want to gain awareness, attract new customers and see what your competitors are doing. With that said here's a little insight to those questions.

You can follow your customers. This will help you stay on top of what they are saying about your business as well as keep you up to date on their needs, wants and interests. You can see what other items they're buying, what other businesses they like and this can help you in the long run with product development, promotions etc. Following your customers back also gives them access to DM for any private concerns or comments they may have.

Also follow your competitors. It's important to stay on top of what they are doing and how they interact with their customers. Along with competitors, follow any influencers of your industry whether it be a business or person.

We here at Evoke Creative Group love motivating ourselves and others. So following twitter accounts with motivational quotes or motivational speakers is a great way to keep you reaching for the top. It's always nice to see something like that pop up on days you get discouraged.

Who do you follow on twitter?

Learn From Your Competition: 4 Questions You Should Ask Yourself

Competition doesn't always have to be the enemy. Competition can also be a valuable learning tool.

In today’s social media age, it is easy to keep an eye on your competition. As mentioned in the “why all businesses should be on twitter” blog it’s a way to see what customers are saying about them. But there are a lot of other things you can learn from them throughout social media.

 Here are a few questions to ask yourself about how your competition interacts with their customers and also how their customers interact with them on Facebook.

         What type of posts get the most responses from their customers?

    What type of specials are running through their fan pages?

What type of information are they putting out there?

          How active are they and does it seem to be working?