Who Should You Be Following On Twitter?

Do you ever wonder as a business the appropriate following etiquette for twitter?

Lets start with the reason you're on twitter. You want to gain awareness, attract new customers and see what your competitors are doing. With that said here's a little insight to those questions.

You can follow your customers. This will help you stay on top of what they are saying about your business as well as keep you up to date on their needs, wants and interests. You can see what other items they're buying, what other businesses they like and this can help you in the long run with product development, promotions etc. Following your customers back also gives them access to DM for any private concerns or comments they may have.

Also follow your competitors. It's important to stay on top of what they are doing and how they interact with their customers. Along with competitors, follow any influencers of your industry whether it be a business or person.

We here at Evoke Creative Group love motivating ourselves and others. So following twitter accounts with motivational quotes or motivational speakers is a great way to keep you reaching for the top. It's always nice to see something like that pop up on days you get discouraged.

Who do you follow on twitter?

Hashtag Fun

We've all seen then and some of us even use them, but what exactly are hashtags and how can you use them to get the most out of your social media? We'll tell you!

• Hashtags are a great way to categorize your discussions to make it easier for those interested to find you and what you post
• They are a great way to keep track of live events such as promotions, conferences, webinars etc. Creating a hashtag to be used during these specific times helps with networking and keeping others up to date on what is going on.
• It makes it easier for your target market to find you. Hashtags not only categorize your topics, but it helps your customers to find you. When they are searching specific hashtags for things that interest them, if you use the correct hashtag they can search through and find you and your relevant and informative content. 
• Gain new followers. Although hashtagging isn't necessarily directly related to an increase in followers it can be a great success. Those who happen to fall upon one of your tweets while searching a specific hashtag may be interested in the content you are putting out and want to stay up to date with your happenings, so they'll choose to follow you. 

There are right and wrong ways to use hashtags. Using it the right way can be very beneficial for promoting your brand and gaining credibility. Using hashtags incorrectly can cause frustrating results. We will discuss this in our next blog post so stay tuned!

The Twitter Numbers Game

As we spend our days tweeting, retweeting, uploading pictures and interacting with our followers, we dream of the day we can be as successful as the likes of Kim Kardashian. But is a substantial number of followers the real end game for a business? Not necessarily. 

The goal of twitter for businesses is to interact with their customers. To gain their trust and show your commitment to a product or service you create. The more you create valued content, interact with customers, show useful photos and information about your business, the more followers you will receive because they will want to see what you have to say. Creating value and a reason for someone to want to follow you is more important that just trying to up your numbers.

What you should be tweeting about?

1. Special promotions available specifically via social media: This gives customers a continued reason to follow you as these promotions are exclusive.
2. Information about your company: People need to get to know you and what you are all about. Introduce your employees, share the process of creating your product etc. Giving an inside look is a great way to gain trust and rapport. The more a customer can relate to you the more likely they are to stick around.
3. Up and coming products customers would be interested in: Leave people always wanting more. Show them that you are hard at work, listening to their wants and needs. Keeping your name in the front of their mind is very important with the flood of information they receive these days via social media. Always keep them informed of your next steps. 
4. Sharing customer testimonials and pictures relating to your product and business: If a customer takes the time to validate you, show them your appreciation. Share their thoughts. A happy, valued customer is your best marketing tool. 
5. Share Your News: Share your success! Let your followers know about an award you one, an article you're featured in or a milestone you've reached. It's OK to boast every once in awhile. Shout it out loud and be proud!

Most businesses may never reach Lady Gaga status, but if you're  interacting with the right audience and sharing the type of information your audience wants to hear, you will in the end, build the type of following you need. The type of following who will share tour tweets, buy your products, recommend you to others and interact with you on a daily basis. 

This is the type of following we are tweeting for!