Foursquare Benefits for Business

A week ago today was officially Foursquare day. Feel free to head over there and check out all the fun ways they celebrated!

In honor of its one week anniversary, we thought we'd go a little bit in depth on this social media tool that has generated a lot of hype. Why use Foursquare if your a business? What benefits does it hold for you? Here are 4 great answers to those questions.

Consumers Love the Competition: Not only can those on Foursquare share new places and find new hangouts through checking in, but they can also earn points while doing it. They earn badges for being the first to check in somewhere or checking in somewhere the most often. Who doesn't like to gloat about being the mayor of somewhere right?

New Customers at no Cost: All you have to do is add your business to Foursquare and you've opened the door for a whole new group of consumers. While searching for a product or service, your business will then come up in their search and they are now aware of your offerings. Once they are aware you are out their that can then turn into them doing business with you.

Reward Your Customers: Those who check in often and help in supporting your business should be rewarded in some way to show appreciation. Offer coupons, special promotions or give them a shout out. Loyal customers deserve it and they will pay it forward!

Real Time Data: While users of Foursquare are checked in to a certain location they gain access to polls, questionnaires  quizzes, etc. This is a great tool for businesses to gain feedback from their customers.

Social media is all about creating awareness and building a loyal following all while having fun doing it! Foursquare is a great way to create all of that.

5 Reasons All Businesses Should Be Using Twitter

Because Everyone Else is Doing it
I know, it seems cliche, but it’s the truth. If your competitors are on twitter, you should be too. This shows your customers that you are on top of the current trends and continue to stay innovative.

Quick Customer Feedback

This is a fast and easy way to see what your customers are saying about you. You can easily search your company name and read tweets that mention you. Customers can tweet your twitter name out with any comments they might have. Listening to your customers and taking into account what they are saying can help your business understand your market.

Interact with Your Customers

By responding to those who follow you, retweet you and mention you, you are building a rapport. This is an invaluable tool when it comes to growing your business. Customers can ask questions and this is a great chance for you to offer immediate correspondence.

Check Out the Competition

Not only does twitter help you see what customers are saying about you, but it also lets you see what they are saying about your competition. It lets you check out the latest updates from your competitors, how they are interacting with their followers and what type of marketing and promotions they are using on Twitter so you don’t fall behind.

Increase Your Customer Base

Picture this, someone tweets about you using your twitter name. One of their followers sees the tweet and clicks on your user name. They then read your description, become interested in your company and head over to your website. You just drove traffic through twitter and gained a potential customer without doing anything at all on your side!