Making Your Facebook Fan Page Effective

There is a sea of fan pages currently on Facebook today and most of them are set up just to follow the crowd. However, if used the right way, these pages can be very effective in increasing your business. Here are a few things you must make sure you do in order to achieve the optimal results from your fan page. With millions of people using Facebook each day, these simple little steps can make a big difference.

Choose Your Cover Photo Wisely

This is one of, if not the very first thing that fans see when they come across your page. Use it to show them what you are all about. Show off your products and services in a unique way. This picture should tell the story of why they should choose you above all others. Consider creating a collage to showcase multiple ideas within one photo. Make sure though to follow the Facebook Guidelines'.

Set your URL business name

Setting up your Facebook URL to include your business name is a quick and easy way to bring customer to it. If all your fans have to remember is your business name, it’ll be much more effective to direct traffic to your page.

Highlight Important Posts

 Facebook timeline offers you the opportunity to highlight certain posts. These posts stand out among the rest. This is a great way to catch people’s attention about something important going on with your business. It could be an event, a special offer, introducing a new product, anything that you want your fans to see. Take advantage of this option.

Give fans a reason to come back

Fans will return to your website if they feel that you have useful content. If you only post once a week or rarely post anything actually related to your business, the industry and any benefits to them, they won’t come back. So make sure you are staying up to date with feeding them information. Post pictures of new products, share your blog posts, let them know about a great customer review. These are just some suggestions, but can come in handy when it comes to customer retention. 

Add photos and videos

Visual marketing in today’s fast pace society is a great way to get your message across quickly and effectively. The eye naturally goes to photo and video posts before reading any texts.  

Fill out all information regarding your business

Right below your profile picture is a summary of all your business information for fans to see. For optimum return, make sure it is all filled out completely. Use the about me section to explain fully who you are and what you can do for them. Let them know when you are available and how to find you. The easier it is for them to find all this information the more likely they are to execute it. Having access to this information also shows fans that you are a legitimate business and that they can trust in you. 

5 Reasons All Businesses Should Be Using Twitter

Because Everyone Else is Doing it
I know, it seems cliche, but it’s the truth. If your competitors are on twitter, you should be too. This shows your customers that you are on top of the current trends and continue to stay innovative.

Quick Customer Feedback

This is a fast and easy way to see what your customers are saying about you. You can easily search your company name and read tweets that mention you. Customers can tweet your twitter name out with any comments they might have. Listening to your customers and taking into account what they are saying can help your business understand your market.

Interact with Your Customers

By responding to those who follow you, retweet you and mention you, you are building a rapport. This is an invaluable tool when it comes to growing your business. Customers can ask questions and this is a great chance for you to offer immediate correspondence.

Check Out the Competition

Not only does twitter help you see what customers are saying about you, but it also lets you see what they are saying about your competition. It lets you check out the latest updates from your competitors, how they are interacting with their followers and what type of marketing and promotions they are using on Twitter so you don’t fall behind.

Increase Your Customer Base

Picture this, someone tweets about you using your twitter name. One of their followers sees the tweet and clicks on your user name. They then read your description, become interested in your company and head over to your website. You just drove traffic through twitter and gained a potential customer without doing anything at all on your side!