The Year of the Podcast coming and Clarke Allen is Rolling!

We are thrilled to be launching Clarke Allen's  first 5 episodes of "The Event Design Experience!" Here is the first episode with Jack Kelly of Eye Dialogue! He has a great perspective on what it means to put on an event not just a party!  Let us know what you think!

 

Developing a Successful Social Media Strategy

Social media has become an important driver today in the success of businesses and their products and services. Word of mouth has always been a top way to increase exposure and sales, but with mediums like Twitter, Facebook and Pinterest people can reach much larger audiences than in the past. With that said, it is important to have a social media strategy in place in order to define your goals and evaluate its success. Below is a 5 step chart to help develop your company's strategy. 

Step 1: Define your goal. Make it clear what it is you want to achieve with social media. This will help you in figure out your plan.

Step 2: Find Your Customers: Do a lot of research. Figure out where your customers are hanging out, what they're saying about you and your industry.

Step 3: Once you've found your customers, it's time to become a part of the conversation. Based on your experience and your research, determine the best platforms to use for your strategy.

Step 4: Put a plan into place: You've figured out what your objectives are, what you'd like to achieve, where your customers are most active and the best platforms to step into. You are ready now to create your plan.

Step 5: Evaluate: It's important to create a timeline for your strategy and evaluate it at the end to see where you are. Every month of 3-6 months you should look at your goals and see if the current plan is helping to reach them. If not, repeat steps 1-5 with a new approach.

Thoughts on Facebook Hashtags

If you haven't been hiding under a rock the past few weeks, you are aware that Facebook has become a part of the hashtag world. Now no matter what you're thinking, you can share it with others outside of your friend circle. Here's a few interactive questions this week we'd love to hear your answers to:

Have you used Facebook hashtags yet?

Do you plan on using them?

Do you think Facebook did the right thing jumping on the hashtag bandwagon?

Feel free to answer these questions by commenting on our Facebook page

Happy Father's Day

Evoke Creative Group wanted to take a minute out of this beautiful Sunday to wish all you dads out there a very Happy Father's Day. And a big shout out to our Creative Director Matt Francis who juggles this awesome company and a beautiful family!

Sounds of Summer

With the summer season officially upon us, we thought we would take today to acknowledge some of the newest hot and sizzling ads that have come about. In one way or another they put a clever twist on marketing techiniques such as: celebrity endorsement and innovation to name a few. Check them out and let us know what you think!

Who Should You Be Following On Twitter?

Do you ever wonder as a business the appropriate following etiquette for twitter?

Lets start with the reason you're on twitter. You want to gain awareness, attract new customers and see what your competitors are doing. With that said here's a little insight to those questions.

You can follow your customers. This will help you stay on top of what they are saying about your business as well as keep you up to date on their needs, wants and interests. You can see what other items they're buying, what other businesses they like and this can help you in the long run with product development, promotions etc. Following your customers back also gives them access to DM for any private concerns or comments they may have.

Also follow your competitors. It's important to stay on top of what they are doing and how they interact with their customers. Along with competitors, follow any influencers of your industry whether it be a business or person.

We here at Evoke Creative Group love motivating ourselves and others. So following twitter accounts with motivational quotes or motivational speakers is a great way to keep you reaching for the top. It's always nice to see something like that pop up on days you get discouraged.

Who do you follow on twitter?

Home of the Free Because of the Brave

Taking a moment out of our everyday lives to remember our heroes. Happy Memorial Day Weekend All!