Because Everyone Else is Doing it
I know, it seems cliche, but it’s the truth. If your competitors are on twitter, you should be too. This shows your customers that you are on top of the current trends and continue to stay innovative.
Quick Customer Feedback
This is a fast and easy way to see what your customers are saying about you. You can easily search your company name and read tweets that mention you. Customers can tweet your twitter name out with any comments they might have. Listening to your customers and taking into account what they are saying can help your business understand your market.
Interact with Your Customers
By responding to those who follow you, retweet you and mention you, you are building a rapport. This is an invaluable tool when it comes to growing your business. Customers can ask questions and this is a great chance for you to offer immediate correspondence.
Check Out the Competition
Not only does twitter help you see what customers are saying about you, but it also lets you see what they are saying about your competition. It lets you check out the latest updates from your competitors, how they are interacting with their followers and what type of marketing and promotions they are using on Twitter so you don’t fall behind.
Increase Your Customer Base
Picture this, someone tweets about you using your twitter name. One of their followers sees the tweet and clicks on your user name. They then read your description, become interested in your company and head over to your website. You just drove traffic through twitter and gained a potential customer without doing anything at all on your side!
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