There is a sea of fan pages currently on Facebook today and most of them are set up just to follow the crowd. However, if used the right way, these pages can be very effective in increasing your business. Here are a few things you must make sure you do in order to achieve the optimal results from your fan page. With millions of people using Facebook each day, these simple little steps can make a big difference.
Choose Your Cover
Photo Wisely
This is one of, if not the very first thing that fans see
when they come across your page. Use it to show them what you are all about.
Show off your products and services in a unique way. This picture should tell
the story of why they should choose you above all others. Consider creating a
collage to showcase multiple ideas within one photo. Make sure though to follow
the Facebook Guidelines'.
Set your URL
business name
Setting up your Facebook URL to include your business name
is a quick and easy way to bring customer to it. If all your fans have to
remember is your business name, it’ll be much more effective to direct traffic
to your page.
Highlight
Important Posts
Facebook timeline
offers you the opportunity to highlight certain posts. These posts stand out
among the rest. This is a great way to catch people’s attention about something
important going on with your business. It could be an event, a special offer,
introducing a new product, anything that you want your fans to see. Take
advantage of this option.
Give fans a reason
to come back
Fans will return to your website if they feel that you have
useful content. If you only post once a week or rarely post anything actually
related to your business, the industry and any benefits to them, they won’t
come back. So make sure you are staying up to date with feeding them
information. Post pictures of new products, share your blog posts, let them
know about a great customer review. These are just some suggestions, but can
come in handy when it comes to customer retention.
Add photos and
videos
Visual marketing in today’s fast pace society is a great way
to get your message across quickly and effectively. The eye naturally goes to
photo and video posts before reading any texts.
Fill out all
information regarding your business
Right below your profile picture is a summary of all your
business information for fans to see. For optimum return, make sure it is all
filled out completely. Use the about me section to explain fully who you are
and what you can do for them. Let them know when you are available and how to
find you. The easier it is for them to find all this information the more
likely they are to execute it. Having access to this information also shows
fans that you are a legitimate business and that they can trust in you.
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