From a business standpoint, giving back to the community is called Corporate Social Responsibility. Haven't heard of it? Corporate Social Responsibility (CSR) is a company's commitment to practice ethically while assisting in building the economy it thrives in.
Customers purchase products and services from companies they trust. This is why building relationships is so important in the success of a business. Companies that have a heavy impact within the community and give back to those who support them are more likely to gain trust and inhabit valuable returning customers.
A survey by Landor Associates, Penn Schoen Berland and Burson-Marsteller proved the important of CSR to customers when it found that even in today's struggling economy
75 percent of consumers believe social responsibility is important. Another 55 percent said they would actually choose a product that supports a particular cause over other similar products that don't.
Wondering what you can do within your community to insure your trust in customers, place your business in a positive light and help strengthen your local economy?
- Donate to a local charity
- Sponsor a local event
- Find something you are passionate about and help create awareness
- Encourage your employees to volunteer around the community. Maybe at a food kitchen, animal shelter or children's youth programs.
There are so many things that can be done. The main idea is to just give back. Spend some time helping others and really make a difference.
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