Employees and Social Media

Each employer has different policies and recommendations when it comes to social media. Here at Evoke Creative Group we encourage the use of social media to our employees. It stands behind our belief that customers build a more trusting relationship when they can relate to the people behind the product. 

If you're a little bit apprehensive about employees and their free reign on social media, here are a few things you can speak with your employees about to ensure you're on the same page:

1. Expressing that their opinion is their own: If employees are posting and conversing about industry related topics, it's best that they make it very clear that what they are saying is their own opinions and does not reflect on the opinions of your business.

2. Personal sharing of co-worker/customer information: Sharing photos or any type of proprietary information without others permission or that goes against company privacy policy should not be shared via social media. Make sure employees are aware of your privacy policy.

3. Personal vs. Professional: It is an idea to have your employees have a separate professional account for conversing with consumers or discussing any business or industry related stuff. 

We'd love to hear your thoughts about employees and social media. Feel free to tell us on twitter @evokebuzz!