Hashtag Fun

We've all seen then and some of us even use them, but what exactly are hashtags and how can you use them to get the most out of your social media? We'll tell you!

• Hashtags are a great way to categorize your discussions to make it easier for those interested to find you and what you post
• They are a great way to keep track of live events such as promotions, conferences, webinars etc. Creating a hashtag to be used during these specific times helps with networking and keeping others up to date on what is going on.
• It makes it easier for your target market to find you. Hashtags not only categorize your topics, but it helps your customers to find you. When they are searching specific hashtags for things that interest them, if you use the correct hashtag they can search through and find you and your relevant and informative content. 
• Gain new followers. Although hashtagging isn't necessarily directly related to an increase in followers it can be a great success. Those who happen to fall upon one of your tweets while searching a specific hashtag may be interested in the content you are putting out and want to stay up to date with your happenings, so they'll choose to follow you. 

There are right and wrong ways to use hashtags. Using it the right way can be very beneficial for promoting your brand and gaining credibility. Using hashtags incorrectly can cause frustrating results. We will discuss this in our next blog post so stay tuned!