Using Pinterest Wisely

There are times that Pinterest can seem intimidating to even the most veteran social media advocates, but once you take a minute to delve through its categories and format, you will find it’s not really as scary as it looks. In fact, it is quite beneficial for the individual and the business owner.

Pinterest is becoming a fast growing social media outlet for businesses to expand their reach. Pinterest users on average spend at least an hour each time they visit the site. Those using Pinterest follow 3% more retailers on Pinterest than on Facebook and 1% more than on Twitter. It has over 14 million users!

There is so much a business can do with Pinterest to be noticed by their target market and to gain followers.

·         Like and comment on other pinners pins. This will get you noticed and send traffic to your boards.
·         Make sure all of your boards description sections are filled out with relevant details
·         When re-pinning, don’t just leave whatever comment happens to be on their, make it unique to yourself, your customers and your brand.
·         Create boards relevant to your product and make sure the website the pin comes from works. Pinners get frustrated when they would like to see where the original post came from and find it doesn’t exist.
·         Pin beyond your product. 

• Here are a few companies who have mastered the use of Pinterest for their business. Study it and learn from them.

·         Contests. I bet you didn’t know you could do contests on Pinterest did you? This is a great way to get your name out there, but it is also a fun way for users to engage. If your customers are enjoying something, they are much more likely to not only join in, but stay involved even once the contest ends.

• Homes, a real estate company, created a very interactive and unique contest on Pinterest we wanted to share with out readers. Here is a description of it.

We hope all of these new ideas will get you motivated and your mind stirring with new ideas!